Organic Tea Market Segment Analysis By Product Type:
Based on Product Type, Green Tea Organic Tea Market accounted for the largest revenue market share in 2020 owing to its multiple health advantages. The presence of constituents like Camellia Sinensis in Green Tea makes it plentiful with polyphenolic catechins. Partaking green tea reduces the possibility of cardiovascular ailments and non-alcoholic fatty liver ailment and also cuts back airway inflammation. These determinants are propelling the progress of the Green Tea segment during the forecast period 2021-2026. The Herbal Tea segment is estimated to grow with the fastest CAGR of 11.8% during the forecast period 2021-2026 owing to the increasing consciousness and selection of energy-giving and augmented natural tea choices amidst people of diverse age-groups and a heightening preference for lifestyles with enhanced well-being. The boost in intake of herbal tea assortments such as ginger tea and turmeric tea amid the COVID-19 crisis is further propelling the progress of the herbal tea segment in the Organic Tea Market during the forecast period 2021-2026.
Organic Tea Market Segment Analysis By Distribution Channel:
Based on Distribution Channel, the Hypermarkets and Supermarkets segment dominates the Organic Tea Market in 2020 owing to the extensive assortment of organic tea varieties readily accessible to purchase in the supermarket and hypermarket stores. Different varieties of green tea are easily available in supermarkets and hypermarkets, which can be purchased and consumed to bring down airway inflammation. The Online segment is estimated to grow with the fastest CAGR of 12.2% during the forecast period 2021-2026 owing to the equitable chance provided both to leading and small-scale organic tea makers to offer their products to the customers. Further, increasing inclination of purchasers towards online retail where commodities are available at fingertips, just a click away, especially in these challenging times of COVID-19 pandemic is supporting segment growth.
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Organic Tea Market Segment Analysis By Geography:
Based on Geography, Asia Pacific Organic Tea Market accounted for the dominant revenue share of 38% in 2020 owing to the boost in financing and augmentation by principal key players in the developing economies in this region. The Organic Tea Market is being driven in the Asia Pacific region owing to the intake of tea being part of the regions recorded history and continues to be part of breakfast and mid-day meals. Asia Pacific is considered the biggest manufacturer of tea in conjunction with being the biggest purchaser of tea. Diverse tea varieties are consumed in various Asia Pacific countries like India, Japan, China, South Korea, Myanmar, and Taiwan. Turmeric and ginger tea can be used to diminish airway inflammation and are the determinants fuelling the progress of the Organic Tea market in the Asia-Pacific region. The existence of key players like Unilever and Tata Group in the Asia Pacific region is further propelling the growth of the Organic Tea Market in this region. South America is estimated to grow with the fastest CAGR in the forecast period 2021- 2026, owing to the increasing preference for 100% organic tea options like yerba mate in South America. The growing adoption of true tea varieties like Camellia Sinensis based tea and other organic tea options like Guayusa are driving the growth of the Organic Tea market in the South American region during the forecast period 2021-2026.
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Organic Tea Market – Drivers
Global Preference For Organic Tea is Expected to Propel the Demand for Organic Tea:
Preferring organic tea can be a wise move owing to the reason that an organic diet is related to a decreased possibility of cancer. As per World Health Organization (WHO), cancer is a chief agent of demise globally responsible for almost 10 million deaths in 2020. The global prevalence of cancer is fuelling the Organic Tea Market. Green tea is full of flavonoids that combat cancer in the brew. They support the knocking out of the cells related with skin, breast, lung, colon, oesophageal and bladder malignant growths. Green tea includes additional compounds and characteristics termed polyphenols and catechins, which safeguard the heart and arteries, prevents heart ailment and supports the reduction of LDL cholesterol. Furthermore, opting for organic tea backs the initiative to keep the planet healthier. The health advantages of organic tea are greater owing to nil usage of artificial pesticide or herbicide silt on leaves. Drinking organic green tea can have a significantly greater antioxidants than normal green tea and offer better health advantages like reducing airway inflammation. These determinants are fuelling the growth of the Organic Tea market during the forecast period 2021-2026.
Organic Tea Market Challenges
High Cost Of Organic Tea And Growth of Organic Substitutes Like Organic Coffee, Are Restraining Market Growth:
Organic Tea is priced higher than its conventional counterparts. Organic tea brands like Numi have their products priced at towering amounts. For example: Organic Tea Gunpowder Green Full Leaf, Loose Leaf, Temple of Heaven Green Tea, 16 Ounce Bag is priced at Rs,4,829 (Rs.1063.66 /100 g) which is high for the traditional customer. Furthermore, substitutes for tea like coffee are also emerging with their organic varieties which is restraining the Organic Tea Market. These are some of the issues challenging the organic tea market.
Organic Tea Market – Landscape:
The Organic Tea Markets main strategies include innovative product launches, mergers and acquisitions, joint ventures, and geographical expansions. Organic Tea Market top 10 companies are listed below:
Harnys and Sons
The Republic of Tea
Ito EN, Inc
Organic India Pvt. Ltd.,
In April 2021, the Republic of Tea introduced ingenious glamorizing botanicals® Beauty Brain Tea. Beauty Brain is the earliest herbal tea in the market, particularly formulated to be advantageous for skin and brain health.
In February 2021, Numi Organic Tea kicked off the Stay Healthy Line of Functional Herbal Teas. The line is characterized by complete plant productive herbs to assist physical, emotional, and mental health.
Organic Tea Market growth is being driven by the increasing significance of flavonoid-based diet options with antioxidant characteristics to decrease airway inflammation.
Geographically, Asia Pacific Organic Tea Market dominated the Organic Tea market share in 2020 owing to health advantages observed. Furthermore, the demand of purchasers for a genuine variety of tea with nominal chemical exposure is fuelling the Organic Tea market during the forecast period 2021-2026,
When partaken in the right quantity, organic tea can produce considerable advantageous effects on the body, like lessening airway inflammation, supporting digestion, building up the skin, assisting in losing weight, and reducing the possibility of heart ailments. These advantages are propelling the Organic Tea market during the forecast period 2021-2026.
Organic tea commodities are utilized as a constituent in great many food and beverages. Organic tea is frequently utilized in baked commodities, confectionery commodities, and chocolate commodities. Captivating novel consumers and managing the existing consumer base through the kick-off of novel organic tea product lines is driving the Organic Tea market during the forecast period 2021-2026.
A. Green Tea Market
B. Herbal Tea Market
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