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                    Stellantis invests 200 mln euros to produce Fiat cars in Algeria – Kalkine Media

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                    Egypt's poultry sector reels from currency turmoil, driving up prices – Financial Post

                    Hisham Kharma composes soundtrack of the 1st 3d Arab movie 'Day … – Egypt Today

                    Etisalat Egypt by e&, Banque Misr, and Amazon Payment Services collaborate – ZAWYA

                    Local cigarette prices in Egypt rise by EGP 2-3 per pack – Economy … – Ahram Online

                    Egypt launches first center to support innovative non-banking fintech solutions – ZAWYA

                    Planning Ministry calls for green projects to finance after 18 won last … – Egypt Today

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                    Halliburton (HAL) & Honeywell to Sign Energy Deals in Libya – Nasdaq

                    Tripoli Chamber of Commerce and AmCham Libya to lead a … – Libya Herald

                    IAEA confirms almost all missing uranium in Libya now accounted for – Yahoo Finance

                    Libya signs South Refinery contract with Honeywell – Reuters

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                      Sidra Income Fund II awarded two accolades at Islamic Finance … – Arab News

                      Morocco's Influence on Hollywood Filmmaking – Morocco World News

                      GITEX Africa Morocco Announces Opportunities for Moroccan Startups – Morocco World News

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                      • South Sudan

                        Catholic Diocese in South Sudan Targets Hundreds of Patients in … – ACI Africa

                        Journalists Held Over South Sudan President Video Are Freed – Voice of America – VOA News

                        Kiir, Machar put S. Sudan on edge as political rows escalate – The East African

                        South Sudan's president dismisses political rival's wife – KRDO

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                        • Sudan

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                          Huawei calls for a ‘non-stop’ digital future for Africa’s banking industry – Uganda

                          Sudan leader says to build professional army under elected civilian … – Anadolu Agency | English

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                            Brussels Playbook: Russian assets scoop — Cars resurrected — Tunisia in focus – POLITICO Europe

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                            EU's Paolo Gentiloni to visit Tunisia to discuss reforms for further … – The National

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                            Burgan Bank resumes its sponsorship of Dar Al-Athar Al-Islamiyyah’s 27th Cultural Season – ZAWYA

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                              Kaafmeem to Provide VIP Clothing for Saudi Motorsport Company during Formula1 event in KSA.

                              Kaafmeem to Provide VIP Clothing for Saudi Motorsport Company during Formula1 event in KSA.

                              أعرب 83٪ من المسلمين عن ولعهم بالمنتجات والخدمات الصديقة للبيئة ، وفقا لاستطلاع أجرته TGM Research

                              أعرب 83٪ من المسلمين عن ولعهم بالمنتجات والخدمات الصديقة للبيئة ، وفقا لاستطلاع أجرته TGM Research

                              أوتيكو تتصدر ١٣٠٠٠ عينة بيئية تم تحليلها في ميناء تامان

                              أوتيكو تتصدر ١٣٠٠٠ عينة بيئية تم تحليلها في ميناء تامان

                              GCC health authorities and industry leaders meet to discuss pharma regulations and innovations

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                              Globitel’s SpeechLog Retail solution adopted by one of Kuwait’s largest telecom operators in record-fast roll-out

                              Globitel’s SpeechLog Retail solution adopted by one of Kuwait’s largest telecom operators in record-fast roll-out

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                                The Dhahab Sports Web 3.0 is going to be the biggest sports digital asset launching for 2023

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                                Exchange goods, vehicles, or property for crypto on Bazaars

                                BZR on Coinstore – a Significant Milestone for Bazaars

                                Kaafmeem to Provide VIP Clothing for Saudi Motorsport Company during Formula1 event in KSA.

                                Kaafmeem to Provide VIP Clothing for Saudi Motorsport Company during Formula1 event in KSA.

                                BioMap and MBZUAI team up on joint biocomputing lab to promote sustainable development and human health in the Middle East

                                BioMap and MBZUAI team up on joint biocomputing lab to promote sustainable development and human health in the Middle East

                                أعرب 83٪ من المسلمين عن ولعهم بالمنتجات والخدمات الصديقة للبيئة ، وفقا لاستطلاع أجرته TGM Research

                                أعرب 83٪ من المسلمين عن ولعهم بالمنتجات والخدمات الصديقة للبيئة ، وفقا لاستطلاع أجرته TGM Research

                                أوتيكو تتصدر ١٣٠٠٠ عينة بيئية تم تحليلها في ميناء تامان

                                أوتيكو تتصدر ١٣٠٠٠ عينة بيئية تم تحليلها في ميناء تامان

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                                • Press releases
                                  Metagenomic Sequencing Market: Continuous technological innovations in NGS platforms

                                  Metagenomic Sequencing Market: Continuous technological innovations in NGS platforms

                                  Graphene Nanoplatelets Market expected to grow at a CAGR 37.40 percent of during the forecast period

                                  Graphene Nanoplatelets Market expected to grow at a CAGR 37.40 percent of during the forecast period

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                                  IoT in Healthcare Market Size, Share, Trends, Analysis and Forecast to 2028

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                                  Steel Wire Market expected to grow at a CAGR of 6.26 percent during the forecast period

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                                  Visual Effects (VFX) Market expected to grow at a CAGR of 8.2 percent during the forecast period

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                                  KSA sees recovery with consumers to spend more than $2 bn online during Ramadan in 2022; RedSeer Report

                                  admin by admin
                                  March 31, 2022
                                  in Middle east
                                  سترى المملكة العربية السعودية انتعاشًا مع وصول إنفاق المستهلكين إلى أكثر من ملياري دولار على الإنترنت خلال شهر رمضان في عام 2022 ؛ تقرير RedSeer
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                                  Content Influence on Buying Decisions during Ramadan - RedSeer
                                  Content Influence on Buying Decisions during Ramadan – RedSeer

                                  Consumer demand is expected to be strong on the back of limited restrictions, stronger economy, and higher enthusiasm during Ramadan. Online retail sales in KSA is expected to increase by 25% to cross $2bn during Ramadan this year accordingly to a report by Redseer in partnership with TikTok.

                                  Riyadh – (ARAB NEWSWIRE) — Ramadan is a crucial event for retailers in KSA, with online retail sales expected to cross ~$2Bn this year or one-third of the total expected MENA sales, according to the latest report “Unwrapping Ramadan 2022 – Decoding the Upcoming Sales Extravaganza” by Redseer in partnership with TikTok.

                                  Consumer enthusiasm for Ramadan at an all-time high

                                  In 2020, the Ramadan period was impacted by restrictions around gatherings which muted consumer enthusiasm, especially as Ramadan is the period of heightened community interactions. This coupled with an uncertain economy resulted in low growth in 2020. However, we saw a strong rebound of growth in 2021, and 2022 promises further 25% growth on top of the spike observed in 2021.

                                  The latest study from Redseer shows that 95% of KSA consumers are “excited” and “happy” during this Ramadan. The lack of restrictions this year coupled with stronger economic recovery has meant “pent-up” demand for community gatherings is expected to be back.

                                  Digital Economy thrives during Ramadan

                                  Online channels have emerged as an important driver of the KSA economy. These channels will directly contribute more than 10% of retail sales during Ramadan period. Grocery and Fashion categories are expected to see the fastest growth as consumers prepare to cook for their friends and family during this period and buy gifts.

                                  Among the most noticeable impacts that Ramadan has on consumers is importance of newer formats such as shortform in influencing consumer’s buying decision. Akshay Jayaprakasan, Engagement Manager at RedSeer, elaborated, “Consumers want to be informed about products by relatable people in a more light-hearted and entertaining manner, which maximizes engagement and drives up conversion.”

                                  Relevance is the new reach

                                  Perhaps one of the most prominent themes to emerge this Ramadan is the overwhelming sense of the need for connecting with and belonging to a community. Consumers are increasingly connecting with social media influencers or creators to learn about new products.

                                  Jochen Bischoff, Head of Business Partnerships for Consumer Brands at ByteDance, said, “A brand’s measure of success is linked to its relevance, making relevance the new reach. Relevance is amplified by creativity, emotions, and genuine consumer connections, often triggered by Creators. This paradigm shift is at the core of TikTok’s proposition.”

                                  About RedSeer

                                  RedSeer Strategy Consultants is a New-Age Tech-focused advisory firm serving data deficient markets of Middle East, Africa, India and South-East Asia. Our team is dedicated to providing research and analysis that guides institutions in astute decision-making and strategy formulation aimed at achieving growth.

                                  Media Contact:
                                  Kayan Hammoud
                                  +971-525808750
                                  kayan@redseer.com

                                  ###

                                  This press release is issued through Arab Newswire (www.arabnewswire.com) – a newswire service for the Arab World, Middle East and North Africa (MENA), and it is distributed by EmailWire™ (www.emailwire.com) – the global newswire service that provides Press release distribution with guaranteed results™

                                   





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                                  Tags: KSA economyRamadanRamadan 2022RedSeerRiyadhSaudi ArabiaSaudi Arabia Economy
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                                  سترى المملكة العربية السعودية انتعاشًا مع وصول إنفاق المستهلكين إلى أكثر من ملياري دولار على الإنترنت خلال شهر رمضان في عام 2022 ؛ تقرير RedSeer

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